Media
In addition to the fields of Communication and Technology, we work for clients of the media industry as well as for new Internet players and public institutions promoting innovation therein.Examples of projects are:
- Analysis of the core processes of a print media publisher - future challenges from the market view, required adaptations and supporting IT systems
- Re-organisation of advertising sales for a national news media publisher in the light of a changing advertising business
- Long term planning of business segments for an international publishing house, including all digital channels and brands, in order to derive the need for action as well as the importance of the digital business
- Evaluation of various platform technologies for an international provider of broadcasting services, considering long-term development of competition and demand
- Business field modeling and strategy planning for a start-up in online book publishing
- Strategy analysis for future requirements in the skills and knowledge of employees and the resulting requirements in recruiting for a corporate publishing services supplier
- Blue print for the design of an innovative management process, including the portfolio requirements of a media company
- Repositioning of the online activities of a national newspaper
- Potentials and challenges of Web-2.0 applications for a media company with several B2C titles
- Conception of the online activities and an Internet presence with community elements for an executive search company
- Development of a strategy for classified advertising markets for a newspaper publisher
- Development and realisation of online B2C portals for media companies
- Development of a process for the evaluation of start-ups especially in the Internet and new media sector in a collaboration with three major European banks
- Survey of the usage behaviour of users of online services and comparison of methods for an European network operator
- Study on usage patterns and success factors for online games
- Market development and long-term scenarios for PC-based and mobile multi-player online games